I bet you're a bit like me: when I started my digital agency in February 2017 my first clients were some of my best friends and existing relationships. Within a short while I had replaced my income from my 9-5 job and was on my merry way.
I had more than enough business from referrals and existing relationships... until referrals ran out. Things were going well and trending upwards but I experienced wild swings in income that were scary and disruptive to my business.
When people tell me proudly, "I haven't spent a dime on marketing!" I cringe because I know how that story ends. When your business is built solely on the unstable foundation of referral relationships it's darn near impossible to grow with any kind of predictability or stability.
I had a referral partner in 2017 that stopped sending me business in 2018 and then I had to scramble to replace $5,000 - 7,000 per month of income, just to keep the P&L as-is.
It was really frustrating and scary.
I committed then and there to take what I was implementing for my clients (very successfully I might add) and roll it out on my own. I call this process the One Hour Funnel.
Here's how the One Hour Funnel works so well: it strips away all the veneer of flashy marketing tactics (that don't work anyways) and creates high-converting marketing and sales funnels so you can get as many leads as customers as you want.